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ufindus wins Hitwise Top 10 Most Searched for Brand Award 2006

24th January 2007 · Press Releases

The ufindus website has ranked 7th in the Business Directory online industry based on the market share of UK visits it has received for 2006.

The Hitwise UK Top 10 Awards Programme celebrates the most successful UK websites in 160+ online industries. As Hitwise reports on the anonymous online usage and search behaviour of more than 8.43 million UK Internet users—the largest online sample of its kind—this unique awards programme recognises excellence in online performance through public popularity.

With over 1.92 million entries & 1.4 million fully categorised, ufindus is one of the largest UK business directories on the net today.

Ufindus reduces the frustration of fruitless searches by offering web browsers both local and national directory content, presented in a ‘one click away’ style to help assist them in finding the service/product they are searching for quickly and easily.

Mark Hallam, Commercial Director, ufindus, said: “We have always believed that our unique approach in providing an easy to use business directory would prove popular with people searching for goods and services on the internet and this award from Hitwise suggests this to be true.”

“This independent validation by Hitwise will also provide comfort to our customers that ufindus is rapidly becoming the directory of choice with people searching for UK based products and services.”

“If you consider that 4 of the web sites above us in the Hitwise Awards are either specialist search sites, such as Kelly, BT & 192,it suggests that we are the 2nd largest UK products and services directory behind Yell, which is a magnificent achievement given that we have only been operating for 18 months” Mark added.

“This would suggest that our directory formula of ease of use coupled with relevant and targeted information is working.”

The 2006 Hitwise Top 10 Business Directory Awards are as follows:

1 www.yell.com

2 www.thephonebook.bt.com

3 www.192.com

4 www.upmystreet.com

5 www.applegate.co.uk

6 www.kellysearch.com

7 www.ufindus.com

8 www.thomsonlocal.com

9 www.touchlocal.com

10 www.local.co.uk

ABOUT HITWISE

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers. Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement.

Through relationships with ISPs around the world, Hitwise’s patented methodology captures the anonymous online usage, search, and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

More information about Hitwise is available at www.hitwise.com.

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