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iomart supports Safer Internet Day 2015

10th February 2015 · Our Thoughts

600x250-campaign-headeriomart is proud to be supporting Safer Internet Day 2015, a global event organised by the UK Safer Internet Centre to promote the safe, responsible and positive use of digital technology for children and young people.

As a provider of cloud computing iomart is acutely aware of the importance of the data it stores and protects on behalf of businesses and organisations. As a supporter of Safer Internet Day over a number of years it has taken this message right down to the individual by promoting awareness and best practice online to young people. As Phil Worms, our Chief Marketing Officer explains, “It’s vital that young people understand the importance of data privacy and their own personal responsibilities, particularly around what is acceptable when posting online, as this knowledge will become a key life skill throughout adulthood.”

As part of this year’s campaign iomart organised a seminar called ‘Make Social Media Work for You’ in partnership with Glasgow Caledonian University (GCU), Young Scot and tech partner Dell. The event was attended by senior pupils from two local high schools, Bearsden Academy and John Paul Academy, as well as students from GCU.

iomart’s sports ambassador, Glasgow Rocks and Team GB basketball star Kieron Achara, spoke about his early experiences of social media and how he had changed his approach during his professional career while Scottish food blogger Victoria Pease explained how it was possible to turn an aptitude for social media into a career.

As Kieron explained, “It’s easy to lose control of your social media and present the wrong kind of image. I’m lucky that through Team GB and Glasgow Rocks, I’ve been given great advice and I hope to help more young people in Scotland understand how to promote themselves positively online.”

One of the key messages was about how young people can promote themselves positively online to future employers.

Professor John Wilson, Pro Vice-Chancellor Learning and Student Experience at GCU, who opened the conference said, “Supporting safer internet use and encouraging a positive experience online is important for students and young people as it provides them with the skills and confidence to build a positive online presence, ensuring their achievements, success stories and qualities are promoted for their futures.”

We were delighted to discover that 97% of the young people who attended felt better about managing their social media as a result of attending the conference. In fact 79% of them said they would actually go and change their privacy settings on their social media accounts as a result of what they had learnt.

Will Gardner, Director of the UK Safer Internet Centre and CEO of Childnet, says, “Safer Internet Day is all about empowering and inspiring young people – and all internet users – to help create a kinder online community. We have seen hundreds of organisations sign up to get involved on the day, including schools, charities, public and private sector, and it is this collaboration that makes Safer Internet Day such a far-reaching and impactful campaign. It’s fantastic to see that iomart, Dell, GCU and Young Scot are working together to organise such an inspiring range of activities, which will have a real impact in empowering young people in Scotland to create positive digital footprints.”

To find out more about how iomart supports Safer Internet Day click here.

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