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Mobilegeddon warning as Google search favours mobile

21st April 2015 · Our Thoughts

Mobilegeddon has arrived! From today (April 21) Google has updated its search algorithms to give preference to what’s described as ‘mobile friendliness.’

This means that its search results pages will now favour those websites that have been optimised to work well on mobile devices. As a result, if your website is not optimised for mobile you could be penalised.

In a blogpost back in February Google announced that “when it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.”

From today it has introduced two important changes to provide users with more mobile-friendly content:

  1. Mobile friendliness will be used by Google as a ‘ranking signal’ for searches in all languages worldwide
  2. Google will use information from indexed apps as a factor for signed-in users who have the app installed. As a result it may now highlight content from indexed apps more prominently in search.

The impact of these changes is expected to be bigger than from its previous Panda and Penguin algorithm updates and it’s a nod to just how important mobile search has become.

According to Google around 50% of all searches are now conducted from mobile devices and this year alone, according to research from eMarketer, UK adults are predicted to spend more time on their mobile devices than desktop computers.

Those most likely to be affected by the changes are online retailers and news organisations which rely on search results to drive visitors to their sites plus small businesses who might not be aware of the changes. Traffic and revenue could be hit if they haven’t prepared.

At iomart we have re-coded our website to ensure it meets this new era of ‘mobile friendliness.’

To check if your website meets Google’s new guidelines please click here


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