Winners of iomart sponsored challenge create “VIPaisley”campaign
iomart Group plc has presented trophies to the winners of the annual Business & Enterprise Challenge that it sponsored and which was organised by the University of Strathclyde.
The University’s S@S Accelerate Business & Enterprise Challenge aims to provide Scottish secondary school pupils with experience of what university study is like. The sponsorship of iomart enabled more than 40 pupils from schools all over Scotland to attend.
During the five day real-life business challenge, the pupils visited the Renfrewshire town of Paisley and then had to present their findings to a panel of industry and university experts.
The winning team designed a marketing campaign called “VIPaisley” which would make the town accessible to everyone, particularly individuals with limited mobility, wheelchair users and parents with prams.
The winning team members were: Amy Grant, Lourdes Secondary School; Greg Hamilton, Larkhall Academy; Sophie Hart, Duncanrig Secondary School; Caitlin Connolly, Bishopbriggs Academy; Megan Wallace, Bellshill Academy; Hannah Quinn, Mearns Castle High School; and Lauren Nisbet, Inverclyde Academy.
Phil Worms, Director of Marketing for sponsor iomart, who was one of the judges, said: “The standard of all the presentations was incredibly high and it was hard to believe the pupils haven’t even yet left secondary school. I’d like to congratulate every member of the winning team. They came up with a very impressive campaign.”
Jan McGhie from the Innovative Routes to Learning centre at the University of Strathclyde said: “Not only did the winning team come up with an excellent campaign, but their pitch was very well delivered and they were able to answer the tough questions from the panel with ease. They had obviously done their homework and clearly worked well as a team to produce some outstanding work.
“This year’s Challenge has been outstanding and we’re really delighted that iomart supported us to enable so many pupils take part. The young people who take part do show significant improvements in their attitude to their existing academic ability and this gives them the confidence to undertake a university degree as a result.”
The University of Strathclyde’s Accelerate Programme is particularly successful in engaging pupils from areas where participation in higher education is below the national average. In 2012, 57% of the 247 participants came from schools where Higher Education progression was below the national average.
The University of Strathclyde was named UK University of the Year in the 2012 Times Higher Education Awards. iomart Group plc was recently named Europe’s leading Cloud Services provider.Subscribe to RSS Feed