If you are walking through the streets of London at the moment you will probably find your path blocked by a brightly coloured baby elephant!
Billed as Europe’s largest outdoor art exhibition, London Elephant Parade 2010, hosted by the small, but hugely ambitious, charity Elephant Family and the Greater London Authority, is aimed at raising awareness of the crisis faced by the endangered Asian elephant, whose numbers have declined by around 90 percent in the past 100 years.
Over 250 elephants have been decorated by a number of artists, celebrities and designers including Emma Sergeant, Storm Thorgerson, Jack Vettriano, Lulu Guinness and Julien MacDonald and are placed at some of London’s most famous landmarks.
Easyspace became involved as a sponsor of one of the elephants back in September 2009, and recruited art and design students at Glasgow’s Metropolitan College, one of Scotland’s leading FE colleges, to come up with ideas for its design. Their brief: to produce a design that reflected communication, Easyspace and the plight of the Asian elephant.
In all, thirty seven students produced their own individual interpretations. Seven designs were shortlisted and a panel of judges from Easyspace and the Elephant Family chose the winner ‘Cosmos’ by first year student Ewelina Kawarska.
George McNeillie, Head of Design Crafts at Glasgow Metropolitan College, added:” This was a fantastic opportunity for our students. They were working to a real brief, from a real client, in real time. The learned important lessons about working in a commercial environment while at the same time interpreting a client’s vision on an important environmental issue.”
Ewelina’s design has now been be brought to life and Cosmos can be seen outside the Royal Exchange, above Bank Station, in the heart of London’s financial district.
Sarah Haran, managing director of Easyspace said: “Our Elephant Parade campaign gave the students of Glasgow Met a taste of what working in the real world is like as well as highlighting to us how our business needs to look outside of itself to support important issues.”
Easyspace launched a ‘Domain name for a Domain’ campaign back in November to give cash from every domain name sale to the Elephant Family charity. The Asian elephant is the company logo for Easyspace.
The elephants can be viewed on London’s streets until the end of June, when they will be auctioned off by Sotheby’s to raise further vital funds for the Elephant Family.
Photo of Cosmos © Laura Porter, licensed to About.com, Inc. 2010Subscribe to RSS Feed