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Driving online tyre sales

4th December 2014 · Our Thoughts is a business that’s definitely in the driving seat. Founded in the Borders of Scotland in 2001, it pioneered a new way for the British motorist to buy tyres. is based around a website which allows you to buy tyres and arrange to have them fitted at a local independent garage. Prices are typically 40% lower than at the bigger tyre outlets because Backcircles does not have the overheads of running the garages.

From humble beginnings has grown to become the UK’s leading online tyre retailer and now boasts more than a million customers, runs regular high impact television advertising campaigns and has a successful commercial relationship with Tesco.

Access to the website is vital to the company’s success. If customers can’t buy quickly and easily online at all times of the day and night, they will go elsewhere. iomart provides the hosted and managed infrastructure needed to keep online 24 hours a day. From our highly available and secure UK data centres we support Blackcircles’ web and database services. Two additional single cloud servers support ancillary websites and a test/staging service.

With the largest network of independent garages of any UK tyre retailer, has built up a fantastically loyal customer base all over Britain by giving motorists the best tyres at the best prices with the best service. is offering a great discount through our iomart Xmas Calendar.

For more about Blackcircles visit or follow them on social media

Twitter @blackcircles



To find out more about iomart’s customers visit /our-customers/

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